Effective Date: June 9, 2025
Welcome to SecondActBrand.com. We value your privacy and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights related to that data. Our services are not intended for children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe we have collected such information, please contact us so we can promptly delete it.
Who We Are
Our website address is: https://secondactbrand.com.
We are a digital platform offering online courses, ebooks, coaching programs, and curated affiliate content to support personal and professional reinvention later in life.
Target Audience & International Users
This website is for users in the United States, specifically Virginia and this policy is governed by the laws of the State of Virginia, USA. Users from other locations, especially those in the European Union (EU) and European Economic Area (EEA), should know that their data may be processed according to the General Data Protection Regulation (GDPR). Protecting your privacy and handling your data securely and transparently is a commitment, regardless of location. EU/EEA residents can find more information about their rights regarding personal data in the ‘Your GDPR Rights’ section.
Your GDPR Rights (For EU/EEA Residents)
Residents of the European Union (EU) or European Economic Area (EEA) have specific rights regarding personal data under the General Data Protection Regulation (GDPR). These rights include:
- The Right to Be Informed: The right to know how personal data is collected and used. This Privacy Policy informs about data collection and processing activities.
- The Right to Access: The right to request access to personal data and receive a copy of this data. Requests must be answered without undue delay, and at the latest, within one month of receiving the request.
- The Right to Rectification: The right to request that any inaccurate or incomplete personal data be corrected or updated.
- The Right to Erasure (“Right to Be Forgotten”): The right to request the deletion of personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or if consent is withdrawn. This right may be subject to exemptions based on certain laws.
- The Right to Restrict Processing: The right to request limitations on how personal data is used in certain situations. This may be used as an alternative to requesting deletion, especially while verifying the accuracy of the data or waiting for an objection to processing to be considered.
- The Right to Data Portability: The right to receive personal data in a structured, commonly used, machine-readable format and to have it transmitted to another data controller, where technically feasible. This applies to data provided based on consent or a contract, and where processing is automated.
- The Right to Object: The right to object to the processing of personal data in certain circumstances. For example, there is an absolute right to object to the processing of data for direct marketing purposes.
- Rights in Relation to Automated Decision Making and Profiling: The right not to be subjected to decisions based solely on automated processing, including profiling, that produce legal effects or similarly significantly affect individuals.
- The Right to Withdraw Consent: If personal data is processed based on consent, the right to withdraw that consent at any time.
To Exercise Your GDPR Rights:
To exercise these rights, contact using the information in the “Contact Us” section of this Privacy Policy. Identity may need to be verified before processing a request to ensure the security of personal data.
We will take reasonable steps to respect and facilitate these rights, even though our business is U.S.-based. To make such a request or for questions, email us at contact@secondactbrand.com.
Personal Data We Collect
Email and Contact Information
We may collect your name, email address, and other relevant contact info when you:
- Purchase products (ebooks, courses, etc.)
- Subscribe to our newsletter
- Download freebies or lead magnets
- Contact us directly via forms
Payment Information
We do not store your credit card or payment details. Payments are securely processed through third-party providers such as Stripe and PayPal. We may also use other third-party service providers (e.g., Mailchimp, ConvertKit for email communications; Google and Amazon for analytics and affiliate programs).
Analytics and Cookies
We use cookies and tracking tools (e.g., Google Analytics, Meta Pixel) to understand how visitors interact with our site. This may include IP address, browser type, pages visited, and referring URLs. You can control cookie settings via your browser. We may use additional analytics or advertising tools from time to time; any new tools will be disclosed here as the policy is updated.
Affiliate Disclosure
This site participates in affiliate marketing programs. This means we may earn a commission if you click on a link and purchase a product or service, at no additional cost to you. These include (but are not limited to) the Amazon Associates Program and partnerships with other digital product platforms.
We only promote products or services we genuinely believe will benefit our readers and community.
Media Uploads
If you upload images or other media (e.g., for community contributions or coaching forms), avoid including embedded location data (EXIF GPS), as site visitors could extract that information.
Embedded Content from Third Parties
Some pages may contain embedded content (e.g., YouTube videos, social media posts, or affiliate product widgets). These sites may collect data about you, use cookies, and monitor your interaction with that content as if you visited their platform directly.
Comments
Currently, comments are disabled on this site to maintain a focused and positive experience. Any data previously collected from comments has been managed in accordance with this policy.
Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share it with trusted third parties only to:
- Process transactions (e.g., payment gateways)
- Deliver newsletters or digital products
- Analyze website traffic (via Google Analytics or similar tools)
All third-party services we use are GDPR-compliant or provide adequate safeguards for your data.
How Long We Keep Your Data
We retain personal data only as long as necessary:
- Email subscribers: until you unsubscribe
- Customer purchases: for legal/tax purposes (typically 7 years)
- Contact forms: up to 12 months, unless required longer for ongoing support
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To make a request, email us at: contact@secondactbrand.com
Data Security
We use encryption (SSL), secure third-party processors, and industry best practices to protect your personal information. In the unlikely event of a data breach, we will notify affected users and relevant authorities as required by law.
Policy Changes
We may update this policy from time to time. Updates will be posted on this page with a new “Effective Date.” Continued use of our site implies acceptance of the current version.
Contact Us
If you have questions or concerns about this privacy policy or your data, you can reach us at:
Second Act Brand
Email: contact@secondactbrand.com
Website: https://secondactbrand.com